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No one's really sure yet how avatar identities will be managed in a chaotic world filled with thousands of interoperable OpenSim grids. But Microsoft believes it has a solution: its own Windows Live ID.

If Second Life isn't effective for real world marketing, no one told high-end guitar manufacturer Gibson.

A future where the Second Life Grid is a minor player in a sprawling Metaverse of thousands of competing virtual worlds sounds like a bad outcome for Linden Lab. But company executives say that's exactly the plan.

(Reuters) - Google on Tuesday launched a three-dimensional virtual experience website, similar to the popular virtual world Second Life. The service, called Lively, uses real-time virtual world characters known as avatars and three-dimensional graphics to congregate in virtual rooms. “If you enter a Lively room embedded on your favorite blog or website, you can immediately get a [...]